More than a MagazineIt was February and Reno, Nevada, already blanketed by a lat
More than a Magazine
It was February and Reno, Nevada, already blanketed by a late-season snowfall, was bracing for several feet more.
There were 20 of us: small business owners, solo entrepreneurs, nonprofit executives and Fortune 500 diversity professionals, representing a range of industries from across the country: advertising, automotive and banking to construction, consulting and healthcare. And we were settling into a cavernous lodge for the fourth annual Diversity Professionals Connect (DPC) 2018 Summit an intimate, invitation-only retreat hosted by Melissa Simmons, Diversity Professional magazine publisher, president and CEO.
Launched in 2015, DPC’s mission is to “connect people, explore opportunities and build relationships.” Unofficially, its job is to dispense with the niceties that clutter business networking. It’s about pulling back the curtain on all segments of diversity and where they’re headed. It’s about the future of diverse entrepreneurs and professionals. And, with stark candor, it’s about economic survival, the closed-door struggles with worklife balance, the drive for success and the fear of failure.
Disrupt or be Discarded: Rethinking your Business StrategyImagine being the CEO of a highly competitive and successful
Disrupt or be Discarded: Rethinking your Business Strategy
Imagine being the CEO of a highly competitive and successful $9 million business, with contracts with a number of corporations. One of your customers decides to restructure its vendor program by eliminating all vendor contacts with a high-risk profile—a company with over 25 percent of its overall business invested with another business. Because your company has 50 percent of its business with this particular corporation, this could put you out of business within six months.
You are probably thinking, “Oh, no! We’re screwed! What do we do?” But, after a few tantrums, your thinking turns into active, problem-solving mode. You say to your leadership team, “We need something that truly differentiates us from our competitors, fills in the gap of this business loss, and positions us to be successful in the future. Our strategy needs to be a disruptive transition.”
What Is Disruptive Transition?
Disruptive transition is a disturbance that interrupts and changes from one state or condition to another, creates a new market and value network for businesses and encourages change.
DP ExchangeA combined print, online and multimedia package to help orga
A combined print, online and multimedia package to help organizations market capabilities and strengthen brand awareness.
Armed with an expansive, innovative vision for supporting businesses in need of marketing solutions, Nino Campos has enlisted the talents of three women-owned businesses to bring his vision to fruition.
Diversity Professional has joined corporate video production company Rep Interactive and Brojure, a leading content creation software company, in a collaboration to create one-of-a kind marketing packages for other diverse businesses.
Through the collaboration, Campos presents suppliers in a combined print, online and multimedia package to help them market capabilities and bring brand awareness to their organizations.
Creative Collaboration Aims to Innovate Marketing for Diverse BusinessNino Campos, supplier diversity manager for Oracle®, has an
Creative Collaboration Aims to Innovate Marketing for Diverse Business
Nino Campos, supplier diversity manager for Oracle®, has an expansive, innovative vision for supporting businesses in need of marketing solutions. And, he has enlisted the talents of three women-owned businesses to bring his vision to fruition. Diversity Professional will join corporate video production company Rep Interactive and Brojure, a leading content creation software company in a collaboration to create one-of-a kind marketing packages for other diverse businesses.
Campos noticed that many diverse companies weren’t making a sufficient impression on procurement managers and supplier diversity professionals in matchmaking sessions. As a result, they weren’t securing the contracts that they desired. As a die-hard believer in first impressions, he figured a better way to engage these decision makers was through video or something very creative and innovative.
Each of the companies brings a unique skillset to the project. Rep Interactive is a an award-winning video marketing and production services agency that has created hundreds of video projects for Fortune 500 companies and government organizations since 2009. The full-service creative content studio is based in Los Angeles, San Diego and Morristown, New Jersey.
Since 2015, Brojure has provided content creators with a fresh, dynamic way to grow business. The company’s smart brochure gives organizations a new solution for building awareness, connecting with clients and establishing relationships.
And, Diversity Professional is rapidly establishing itself as one of the leading entities to engage, inspire, celebrate, educate and connect diverse professionals and entrepreneurs to opportunities.
Through the collaboration, Campos wants to provide opportunities by showcasing businesses in the most attractive and creative way imagined. Every effort will be made to create a one-of-a-kind prestigious and professional presence in a well-designed and innovative package to compliment themselves, their business and industry.
The goal of the partnership is to maintain the highest standards in advocating with passion and originality to empower opportunities by innovating visibility.
“My goal is to empower and inspire opportunities for those that are passionate and have the courage to be innovatively visible in a millennial world,” Campos said.
You can read more about this collaboration and profiles of the companies involved in upcoming issues of Diversity Professional.