REP DIGITAL LAUNCHES INNOVATIVE VIDEO PLATFORM
Morpheus Marketplace revolutionizes how companies produce video content.
Judy Karpinski, the CEO of REP Digital, launched Morpheus Marketplace to address the growing need for high quality, customized video content at scale. Karpinski has run a highly successful one-stop shop, video production agency for over 10 years, working with high-end clients such as Coldwell Banker, Red Bull, Amazon, Boeing, and Dermalogica, to name a few. The pandemic brought video production to a screeching halt, reducing teams and budgets, but video marketing was needed more than ever before. This presented a unique challenge for REP Digital. Karpinski and her team pursued new avenues of opportunity and quickly adapted by hosting remote recorded interviews in addition to editing and repurposing existing stock footage for their clients.
They quickly realized that there was a much-needed integration with technology to modernize and transform the video marketing industry and find ways to reach untapped audiences—extending the shelf life of the created content. In response, Karpinski challenged her team to find a solution.
“Judy is a true visionary. She has utilized our strengths and empowered the team to take the bull by the horns to find creative solutions when presented with the impossible. We accepted the challenge,” says Alena Campagna, REP Digital’s Vice President of Operations.
Morpheus Marketplace was the result. The platform allows clients to create new and unique, hyper-targeted versions of a video in minutes, morphing brand-approved video assets into templates by adding customizable elements to select from, including imagery, music, language, and text. These new versions appeal to different viewers and amplify the brand’s reach to untapped audiences for marketing purposes on social media, websites, and email—ultimately driving sales and recognition.
According to Karpinski, “Morpheus Marketplace was created to allow companies to have their own video content available for customization while maintaining control of their brand. The platform makes it easier for their users, agents, independent contractors, franchisees, salespeople, brokers, and marketing directors to access and create the content they need to succeed.”
In an article recently published by Fast Company, David Marine, CMO, Coldwell Banker Real Estate, talks about the power of REP Digital’s custom video platform and how it has allowed their brand to leverage their network, amplify their reach, and provide a tool that unifies their video marketing efforts at scale.
Campagna, who started as an intern in 2012 and has recently been promoted to VP, is excited about the platform’s potential. “Morpheus Marketplace is transforming the way companies approach their digital marketing efforts. You’re not an editor? Not a problem! We’ve made it easy for you to create and share messaging in a more meaningful and impactful way, leaving a lasting impression.”
The launch of Morpheus Marketplace at the Women’s Business Enterprise National Council (WBENC) in Nashville marked a turning point for REP Digital. The platform has been the company’s biggest success since recovering from the pandemic and provides a new offering to complement their existing services. Whether you’re a large enterprise company or a franchisee, Morpheus Marketplace is the solution you need to take your digital marketing efforts to the next level.
As Karpinski states, “The future is bright for REP Digital and the companies that use Morpheus Marketplace. With over 10,000 customized videos produced by the Coldwell Banker affiliate network since the platform’s launch in September 2022, Morpheus Marketplace is revolutionizing the way companies produce video content.”
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Victoria Keichinger, Vice President Brand Marketing at Coldwell Banker, had this to say about REP Digital’s video customization platform.
“In a business like real estate, localization is everything. How do you create advertising creative that represents every region and neighborhood? You can’t. Until now. We were in search of a solution to do just that—deliver brand advertising that has consistently ranked as the most effective in our industry for 11 years running, but empower our local real estate affiliates to be able to add a visual that represented their market. We had never been able to achieve this concept efficiently and effectively before now. The most beautiful thing, besides the impact it has on saving resources for our affiliates, is it has created a culture of adoption. Now, we see more consistency across our over 500+ companies because they have the freedom to tweak what doesn’t work for their market without having to create something completely new. I look forward to the new doors this unlocks for our brand and for our real estate entrepreneurs.”