Innovative Strategies For Continued Success

Learn from these thriving brands that have taken the lead in times of stress and duress.

It’s not hard to see why seven-figure earning entrepreneurs will continue to be seven-figure earners especially during the coronavirus pandemic that the world is experiencing right now.

Despite a plummeting stock market, the temporary laying off of a large percentage of the working class, the mandatory closing of nonessential businesses, and the frightening scene of empty shelves at our local supermarkets, the businesses who know how to stay in front of their customers will always snatch a major win.

AURORAH DEY»

If your business is suddenly struggling, take a few tips from these companies who haven’t skipped a beat.

Since we’re required to distance ourselves socially, online food ordering and delivery platform Uber Eats has offered free food delivery. To make customers feel comfortable, the company offers to drop food delivery orders at front doors to reduce the potential exposure to the coronavirus.

Pharmacy store chain Walgreens provided social distancing support by offering free shipping of essential items with no minimum amount to buy, pharmacy chat to provide expert advice on medications for symptoms, free delivery of filled prescriptions, as well as drive-through shopping.

Einstein Bros. Bagels told their customers that they could still enjoy their favorite bagel and smear simply by ordering ahead online and then opting for a fast pickup.

Major retail chains such as Macy’s, Nordstrom, and even Victoria’s Secret temporarily closed their doors but reminded shoppers that they were still open for business online.

When you’ve got a business that has the means to service customers online and offline, during any circumstance, there’s no need to stress about thinking outside the box or scrambling for solutions before an unfortunate financial shortage.

Here are some key strategies for ensuring continuous success during trying conditions:

■ Keep your customers and clients well informed. Let them know that your company is aware of the current conditions and is concerned about their well being. Tell them how your company plans to accommodate them in special ways.

■ Charge the right price. In an unstable market, there may be a need to offer your customers and clients discounted products and services while providing an even more excellent level of customer service.

■ Beef up your marketing. Become extra laser focused on exactly who your target customer is and what their buying habits are. Drive your advertising traffic directly toward them.

■ Create strong strategic alliances. A company that has complementary products and services to your own, that makes it possible for you to cross market to each other’s customer lists, will boost exposure and sales. This is a good thing because of your ability to tap into a market that you may not have otherwise targeted.

Entrepreneurs who are well-known for creating solutions know that now is the time to take advantage of any and all new opportunities and special needs that arise during an economic downturn. Meeting these needs is easier today than ever before. With technology at our fingertips, we can be highly visible and easily accessible to our audience