Exceeding Excellence
Award-winning Muse Communication’s stellar reputation is just one aspect of its success strategy.
Founder and CEO, Jo Muse, opened the doors to Muse Communications in 1986. With a focus on developing advertising and marketing campaigns for corporate clients, Muse Communications has delivered superior service to companies such as American Honda Motor Co., Inc.; NIKE; MGM Mirage; Wells Fargo and the White House. Muse’s dedication to providing a seamless experience has not only secured his company a multitude of longstanding clients, but it has also landed several awards, including this year’s Southern California Minority Supplier Development Council’s Supplier of the Year Award (Class III).
Based in Los Angeles,, Muse Communications is an award-winning, full-service advertising agency, specializing in culturally intelligent marketing programs. The company’s expertise is in branding, consumer insights and research, channel planning, creative development and production. Its process identifies the shared values of a brand and its consumers to arrive at the most relevant message platform.
While the company has managed to maintain strong relationships with each of its clients, the process to secure them involves a myriad of strategies. “There’s a ton of work, whether it’s networking, going to a special event, or setting up strategic meetings with clients. There’s a plethora of things you have to do just to be in the room where decisions are made,” says Muse. The most important aspect to it all, however, is reputation. “Over time, the reputation helps steady your access and then you can make the choices you need to make in terms of picking the right clients.” Once there is a match, Muse Communications works to meet or exceed the expectations of its clients.
In terms of addressing the multicultural market, the company’s website, museusa.com, shows that it means business. There’s a page dedicated to images of its diverse staff along with the company slogan: “Diversity Starts Within.” Muse Communication’s Wells Fargo campaign featured a theme titled “The greatest untold story is your own.” Capturing first-hand stories from African-American communities, the campaign garnered millions of views and thousands of engagements. The agency understands how this organic approach to business will keep it viable and relevant.
Muse emphasizes the importance of staying on top of industry standards and practices. There are usually certification processes, courses, seminars, meetings and workshops that entrepreneurs can utilize in order to keep their organizations up-to-date. He also understands that it’s not only about the company’s leadership creating a first-class model for running a company. He believes that the people inside of the organization must also be on board. “It’s not important just to seek out these standards for yourself. You’ve got to make sure that your organization is steeped in the standards of your industry and you’re doing everything you possible can to meet or exceed excellence,” says Muse.
With a company that has remained successful and innovative for over 30 years, Muse has plenty to be proud of and it has required a lot of perseverance, flexibility and time. “It takes a while to get there. You don’t get there overnight, not doubt. It’s all about the work, not what we say about ourselves. It’s about the work that we do for our clients. All of them,” says Muse.
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