Creative Collaboration Aims To Innovate Marketing For Diverse Businesses
Nino Campos, supplier diversity manager for Oracle®, has an expansive, innovative vision for supporting businesses in need of marketing solutions. And, he has enlisted the talents of three women-owned businesses to bring his vision to fruition. Diversity Professional will join corporate video production company Rep Interactive and Brojure, a leading content creation software company in a collaboration to create one-of-a kind marketing packages for other diverse businesses.
Campos noticed that many diverse companies weren’t making a sufficient impression on procurement managers and supplier diversity professionals in matchmaking sessions. As a result, they weren’t securing the contracts that they desired. As a die-hard believer in first impressions, he figured a better way to engage these decision makers was through video or something very creative and innovative.
Each of the companies brings a unique skillset to the project. Rep Interactive is a an award-winning video marketing and production services agency that has created hundreds of video projects for Fortune 500 companies and government organizations since 2009. The full-service creative content studio is based in Los Angeles, San Diego and Morristown, New Jersey.
Since 2015, Brojure has provided content creators with a fresh, dynamic way to grow business. The company’s smart brochure gives organizations a new solution for building awareness, connecting with clients and establishing relationships.
And, Diversity Professional is rapidly establishing itself as one of the leading entities to engage, inspire, celebrate, educate and connect diverse professionals and entrepreneurs to opportunities.
Through the collaboration, Campos wants to provide opportunities by showcasing businesses in the most attractive and creative way imagined. Every effort will be made to create a one-of-a-kind prestigious and professional presence in a well-designed and innovative package to compliment themselves, their business and industry.
The goal of the partnership is to maintain the highest standards in advocating with passion and originality to empower opportunities by innovating visibility.
“My goal is to empower and inspire opportunities for those that are passionate and have the courage to be innovatively visible in a millennial world,” Campos said.
You can read more about this collaboration and profiles of the companies involved in upcoming issues of Diversity Professional.